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Cut
Cut is the most important factor in a diamond's sparkle. It describes how well the facets interact with light — not the shape. We grade round diamonds from Good to Super Ideal; fancy shapes from Good to Ideal.
Diamond education
Understanding the 4 Cs
Cut, color, clarity and carat weight are the universal language of diamond quality. Here is what each one means, and how to balance them for the most brilliance per dollar.
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Color
Color grades run from D (completely colorless) to K (faint warmth). D–F are colorless, G–H are near-colorless and look icy white in any metal, I–K pair beautifully with yellow and rose gold.
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Clarity
Clarity measures the tiny natural characteristics inside a stone. FL and IF are flawless; VVS and VS inclusions are invisible to the naked eye; SI stones can be excellent value when chosen carefully.
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Carat
Carat is weight, not size — a 1.00 ct round is about 6.4 mm across. Elongated shapes like oval, pear and marquise look larger for their weight because they spread across the finger.
Diamond shapes
Shape is a matter of taste. Round brilliants are the most sparkly; step cuts like emerald and asscher are quieter and architectural.
Lab grown vs. natural
Both are real diamonds with identical chemistry and sparkle. Lab-grown stones are created above ground in weeks and typically cost 60–80% less for the same specifications. Natural diamonds formed over billions of years and hold traditional rarity value. We grade and warranty both identically.
Certification
Every diamond ships with an independent grading report from IGI, GIA or GCAL, and its report number is laser-inscribed on the girdle so you can verify it yourself.
Color scale
D · E · F · G · H · I · J · KClarity scale
FL · IF · VVS1 · VVS2 · VS1 · VS2 · SI1 · SI2Find your ring size
Wrap a strip of paper around the base of your finger, mark where it overlaps and measure the length in millimetres. Match it to the chart — and remember, every ring includes one free resize within a year.
| US size | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |
|---|---|---|---|---|---|---|---|---|---|---|
| Circumference (mm) | 44.1 | 46.7 | 49.3 | 51.8 | 54.3 | 56.9 | 59.5 | 62.0 | 64.5 | 67.1 |
Jewelry care
- Clean with warm water, mild soap and a soft brush; rinse and pat dry.
- Remove jewelry before swimming, exercising or using household chemicals.
- Store pieces separately in a lined box to prevent scratching.
- Visit any showroom for complimentary cleaning and prong inspection.